Promotional products are not in any way a marketing tool of a bygone era. In fact, when a business incorporates promo products into its marketing and outreach, it sees a great return on investment. And the reason why is people respond to personalized, humorous, or catchy promotional gifts far more than they do to flashy internet marketing gimmicks.
In fact, there’s demonstrable, empirical research which has found that people aren’t receptive to online marketing, “…the face of internet advertising tells a similar story. Almost three quarters of respondents found banner advertising to be the most annoying marketing medium. If you want your brand to succeed, you need to reach your audience in a more effective way,” reports.
The bottom line is, your business, no matter how small or large, can greatly benefit by tapping into the power of promotional merchandise. It has a decided advantage that no other medium can rival.
Leveraging the Influence of Promotional Items
In today’s fast paced world, where information is available with a click of a mouse or tap of a screen, people are being bombarded with digital advertising. They see it on their smartphone apps, on their television, on their tables and their desktops.
Truth is, that ubiquity has severely undercut the effectiveness of those marketing mechanisms. They aren’t memorable because people ignore them or click away. But a promotional product is memorable, it’s a subtle reminder that your business is there to help–not push a product or service when someone is disinterested.
“By using branded promotional merchandise, companies are able to find their way to the desks and homes of audiences. Whether it’s a calendar or a calculator, promotional products that remain within sight of audiences have that special something that makes them more memorable.”
–Small Business UK
When you get down to it, online advertising is an annoying distraction and at worst, a complete turn-off. But there’s something inexplicably personal and memorable about promotional business products, probably because they actually serve a purpose.
Let’s face it, you can carry things in a banner ad, or wrap a one around you like a t-shirt. That’s not the case with business promotional products, precisely because they are useful. Be it a duffle bag, t-shirt, coffee mugs, pens, water bottles, key chains, or anything else, they’re a promotional item which can be used time and again, making a serious, reinforced impression.
Making Promotional Products Work for Your Business
If you really want to give your small business a serious boost and make an impression with both current and potential customers, then give us a try. We’ll work with you to come up with the perfect promotional products to get your business noticed and help drive your ROI.
- Writing Instruments
- Desk/Office/Business Accessories
- Computer Products
- Recognition Awards/Trophies
- Electronic Devices & Accessories
- Sporting Goods
- Health & Safety Products
- Stickers & Decals